Unique Selling Points

Once you have decided what you want your business to be, you need to work out what will make your business different - or better than your competitors.

There are many catering companies and bakeries out there but there are a number of things that we have done to make us different from our competitors.

Many members of my family suffer from Coeliac disease. This means that they cannot eat any gluten. Gluten is in loads of foods - anything made from flour - cakes, breads, pasta, pastries - anything malted - malt vinegar, beer, horlicks and anything that uses flour in the making of it - chocolate (used to line moulds) and ready made sauces.

As you can see this means they have a lot of restrictions on their food. Coeliac disease is becoming increasingly diagnosed and as people become more health conscious, gluten free products are becoming more sought after.

Because of this we make a lot of gluten-free foods for people who otherwise wouldn't be able to have things such as cakes and breads. This is a real selling point of our business as it attracts many people who can't eat gluten.

Me and my mum are also vegetarians and we produce a lot of vegetarian foods which is another important selling point of our business.

Another selling point of our business is our Mobile Bakery. This is a mobile catering trailer that we take to people's homes when they have events. This is something really  different and makes a party a really unique. It also means we can take our trailer to markets or car boot sales to sell our products.

All of these things make our business slightly different from our competitors, and our unique selling points help us to attract more customers. We have played a lot on our own individual strengths such as making gluten free foods and vegetarian foods which we have gained from our own personal experiences. This is a really important point as you should use your own personal experiences and strengths to find what will make your business better than your competitors. By using your own personal experiences within your business you will be able to stand out from your competitors and your business will be more likely to succeed.  

Thanks for reading,

Emily x

Find out more about our Mobile Bakery